Have you ever noticed an airplane in the air, to then see that a message was trailing behind it? This is aerial advertising and its purpose is to grab the attention of those on the ground, as it did for you. An airplane sign can be an extremely effective form of marketing. However, it is not only used in the business marketing industry. Airplane signs actually have many different uses.
Traditional business marketing
Perhaps the most common reason that airplane advertising is purchased is for traditional business marketing efforts. A business in the area may run an advertisement campaign to a busy location. They may provide information about a current sale or product. Although the aerial banner is quick and may only be shown for a couple of hours, it has the ability to reach