admin April 10, 2014 0 Comments

Build a Better Bond With Consumers by Using Printed Promotional Materials

According to the Epsilon 2012 Channel Preference study, nearly three-quarters of American consumers and just over two-thirds of Canadians prefer direct mail for their brand communications. For the most part, they cite the fact that it allows them to read advertising, marketing, and promotional materials on their own time. So though recent trends show that […]

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admin April 7, 2014 0 Comments

Cut Through The Clutter With Postcard Marketing

In the age of the Internet, traditional marketing campaigns have taken a bit of a backseat to online marketing. It is important to note however, that traditional marketing still has its place and, in many cases, is just as effective as ever. One such marketing tactic is postcard printing. Studies have shown that traditional, physical […]

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