When you are trying to attract the American consumer, you have a lot of work to do. It has been reported that, as of 2014, about 30,000 products enter the marketplace every year. Typically, people are exposed to at least three thousand promotional messages and advertisements every day. When people at the store, they spend between three and seven seconds deciding what brand they want to buy. That means you need to make your messaging stand out against a large backdrop of products. This means your labels and label display stands must stand out from the rest.
- Be careful with your color. People respond more quickly to color than they do to verbiage. That means you can attract or repel a consumer very quickly. That means your color selection for your displays. Anytime you are working with product display ideas, the color selection is an important part of it. When picking your colors, you need to do a few things:
- Think of your brand colors when you are designing your labels and label display stands. You have picked colors for your brand and these need to be incorporated into all of your messaging. That includes the custom retail displays you have in stores. If you do not use these colors, you will end up stepping on your own message and wasting your time, money and energy.
- Link the colors with aspects of your products. If you are selling goods with different scents or flavors, you should link a color to that. For example, if you are selling a lemon scented product, you would use yellow.
- Use quality images. Like color, images are important. It has been said that “a picture is worth a thousand words.” Never is that more true than when you are developing creative retail display ideas. You do not want to go overboard with your images though. Too many can make the display look busy and confused.
- Be careful with your font. There are a lot of really nice looking fonts that are great for invitations and other materials but do not work well on labels and label display stands. Go with sans-serif and simple fonts that are easier to read for most of your text. Your audience is not going to spend a lot of time looking at this so you need them to instantly know what you are trying to do. There are some other things you should do:
- Use only a few fonts. Some companies think if they use a bunch of different fonts, they will create something interesting and different. That may be true but they are also making something that is hard to read. Two fonts should be the maximum.
- Think of your brand font. When you are picking the fonts for your labels and label display stands, you need to think about the font you have for your brand. You do not have to use the same font but they should all compliment each other.
- Make it big! Baby boomers make up a lot of the shoppers today. Even people with eagle eye vision are not going to squint when they look at signs at the store. You have to make your messages simple anyway so using a larger font may force that as well.
Some companies do not see the value in adding signage to their products. If you are looking to sell your product at first price, you will have an 18% better chance of getting it sold if you have a sign than if you do not. So that should be a good incentive to place signs near the products that you want to sell.
Designing your retail displays should be a run and creative process. This is a time to show off your brand and your products and you can make it fun. You can even change the kind of label display stand you have for your items. If you can find a new or creative way to display the sign itself, you may have a better chance of catching a consumer’s eye and selling more product.
