Did you know that 84% of people between the ages of 25-34 say that they have left a website due to irrelevant or intrusive advertising? In addition, 80% of search engine users ignore sponsored advertisements on search engine results pages. Bombarding internet users with advertisements will cause you to miss out on a wealth of potential business, so you must market your website online in other ways. Content creation and web design, for example, are two effective ways to draw more users to your website.
1. Content creation. This internet marketing strategy is used to increase the search engine ranking of your website. Content creation involves generating keyword-rich content, such as articles and blogs, and producing this content nearly every day will improve the online presence and visibility of your website. The content you create should be relevant and informative, as this is the key to successful SEO. Content creation is a long and tedious process, though, so internet marketing consulting firms are available to help.
2. Web design. Creating a responsive website is another effective way to attract more web traffic. Web design involves utilizing text, pictures, and videos in a way that makes your website easily readable and usable, and it also includes making your website compatible with all mobile devices. This is important because 40% of American smartphone users use their devices to compare prices while shopping in brick-and-mortar stores, and 21% of eCommerce sales come from mobile usage. Your website must be responsive across a wide range of devices, so internet marketing consulting firms will make your website more user-friendly.
In order to increase the amount of traffic your website receives, it is important to implement two effective web marketing strategies. Content creation and web design are beneficial in their own ways, and internet marketing experts know how to implement them properly. By seeking assistance from internet marketing consulting firms, your website will be able to attract more users. Read more.