In 2012, Marketing Sherpa released a report that revealed how content marketing could boost revenue for the average business. In fact, some businesses found that revenue was increased 40% when content marketing was used. It is becoming more and more apparent that the future of advertising and marketing efforts is rooted in the internet, so it is understandable that many more people are interested in gaining search engine marketing skills. If you want to be a search engine marketing professional, then there are two aspects of SEM that you need to excel at — using the right tools, and the right strategies.
Search Engine Marketing Tools