Planning a visit to an important industry trade show or conference isn’t just stressful, it can also get expensive fast, and that’s before you even think about paying for exhibit booth design services.
Not only do you have the opportunity cost of losing employees while they travel, but you have to arrange for flights, accommodations, shipping, per diems, and more. By the time you factor in custom exhibit booth design services, your budget is probably looking thin. So do you find the funds for a new exhibit design, or do you make do with marketing materials from past events, even if they’re starting to show their age? Do you expect people to stop and invest their time and attention at the same booth they walked by last year, and the year before that? Graphic design trends come and go, and it’s ama
Trade shows happen all the time in this country. There are custom exhibits that feature specific topics like baseball cards or vacuums. There are trade shows that feature more broad topics like technology or social work. There truly are trade shows for just about any topic, product, or service you can imagine.
Standing out at these trade shows can be extremely difficult. No matter what the reason for having the event in the first place, there will be competitive people who want to do better than you. They want to have more people visit their booth, they want to have more people sign up for their services, and they want to make more money than you.
That’s okay — because you do too.
There are a few things you should keep in mind in order to really stand out at these trade shows: