One of the best ways to get attention and spread your message or your brand is to use the right kind of LED sign. Signage, from the church marquee to the electronic message boards for schools to the scrolling marquee signs for businesses, is an effective way to reach a community. Here’s why, and a few tips on how to design just the right message.
Why Signs Work
Studies show that 35% of people would never have discovered a business without the sign, and other studies have shown that adding or improving signage for businesses results in direct sales revenue improvement. Just adding a sign to the wall in front of a store is associated with nearly an 8% increase in revenue. And since 85% of the average business’s customers are living or working five miles around it, it pays to reach those people with great scrolling marquee signs or other eye-catching