Industrial and electrical Maintenance, Repair and Operations organizations or MROs tend to focus on producing stuff and to leave the marketing to their distributors. However, MRO distributors can also benefit from new trends in marketing and from strategic marketing advice and initiatives. Programs like the Co|optimizer programs, also known as co-op marketing, can help both the distributor and the manufacturer to grow. MRO consulting and branding covers all aspects of the marketing plan, from concept through strategy to execution.
What is co-op marketing?
Brand investment is a new idea in the B2B world. But as sales rebound and production picks up, MRO marketing can help in value creation through bra