The age of video dominance seems to have dawned all over the media world. It feels like every industry is feeling the pinch to get into some sort of video marketing of its own. That’s because video media has proven to be not just more effective in reaching an audience than traditional print sources, but better at grabbing and holding their attention, too.
One need only look at the success of YouTube, undisputed king of the video boom, to realize the power of the new video-focused world. YouTube is now seeing an average of four billion unique video views a day, overwhelmingly from younger users. If that sounds like a ton of video, it is — and all that content is brimming with value for marketers.