Customer satisfaction is one of the most important things that a business can hone in on for better results and better sales. Experience is important, but understanding and anticipating the customer’s needs can catapult a relatively new business to success. Just looking at the statistics is illuminating. For example, over 90% of customers who are unhappy won’t willingly do business with the company that disappointed them. Almost 80% of customers have given up on a transaction or not bought an item because they had a bad experience with service. This costs your business money in the long run and word of mouth can be a powerful thing. Even if you have great products or services, but people hear your customer service is terrible, you may have a difficult time growing a sound customer base.
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