Choosing the right printed retail packaging and display options for your product can make all the difference to sales. More than 70% of all consumer purchasing decisions happen in the store. In fact, a consumer takes just five seconds to make a decision at the retail shelf, according to a recent article in Packaging Digest magazine; clearly packaging design matters. Examples of companies that saw huge spikes — or vice versa — in sales following the changing of their printed retail packaging abound, demonstrating just how much visual impact influences purchase behavior. And design is not the only aspect of packaging and display items; often what the item is made from is just as important. Here are some things to consider when choosing your packaging material.
Representing the largest segment