Advertising in the Consumer Industry

There are countless components that play into consumer decisions when they are faced with products in a supermarket. For example, a mother who has visited her local market to pick up ingredients for tonight’s dinner might make her decision based on anything from past dinners she has made, to convenience, to supermarket discounts and prices. Supermarkets serve a complex consumer base in which the needs and decisions of each individual are unique. However, the world of advertising has made it possible for businesses to show their customers the best way their needs can be met at the establishment. Advertisements can come in the form of newspaper coupons and television commercials, but there is one form of advertisement that can sway a consumer’s decision in a split second: product stand displays and free standing signs.
 
A free standing sign is, well just that: a flyer stand, display racks, clear window de