According to the Epsilon 2012 Channel Preference study, nearly three-quarters of American consumers and just over two-thirds of Canadians prefer direct mail for their brand communications. For the most part, they cite the fact that it allows them to read advertising, marketing, and promotional materials on their own time. So though recent trends show that digital marketing is taking the place of direct mail and other traditional marketing strategies, printing and mailing services are still a valuable tool to growing businesses. They help businesses attract every type of customer and not just limit themselves to those who are firmly entrenched in the digital age.
While some might believe that printed content is restrictive and prefer to do their ad and marketing work online to be more creative, there is