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Exhibits Making The Most Of Trade Shows

If you’re an inventor or the owner of a small business, you know just as well as anyone how difficult it can be to spread the word about your product or service. This is the first challenge for any entrepreneur; chances are that you will have competition, and the chances are equally good that some […]

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How to Optimize Your Trade Show Exhibit Display

Over $24 billion are spent each year by U.S. Exhibitors on trade shows. According to B2B’s “2014 Marketing Outlook” study, events are the second largest area of growth in media spending. The average company will allocate almost one-third of its marketing budget to events such as trade shows and exhibits, and yet 70% of them […]