No matter how great a product is, customers are most likely to pass the it up without a second glance if the packaging is poorly designed.. To avoid package design failure, here is a step-by-step guide to all the decisions your company will need to make in order to create a sucessful container packaging design.
Consider Your Audience
The first thing a company should ask themselves about when creating a design for their product packaging is how it affects the target customers. Remember that in all aspects of marketing, attracting your target customer is the most important step. Think about what the target audience’s wants and needs are, and how your product can help satisfy them.
Describe Your Product
Customers want to know what they’re buying before they