Online transactions are more important to small business growth than ever before, and it’s easier than ever for a tiny business to find success by utilizing low-cost resources online. Not only do businesses have the ability to reach a wide consumer audience through social media and build up the business’s brand, but these merchants can then turn user engagement into real conversions (sales!) and ship products across the country, or even across the world.
Don’t believe that online card not present transactions are so important? Consider these statistics for a minute:
- Over 65% of Americans, 50 years and older, made a purchase online in 2014.
- 72% of Millennials, ages 20 to 35, hav