If you don’t think your liquid pouch packaging design matters, think again. Here’s what you don’t know.
You have seconds to convince and convert consumers. - The race to be the brand who convinces and converts a consumer is as fast-paced as it is short. Multiple studies have found that the average consumer spends just 13 seconds purchasing a product while in the store. The Internet isn’t much better. The average online consumer spends 19 seconds making a purchase, and the majority spent less than 10 seconds. In other words, you need to be as brief and convincing as possible.
People aren’t going to pay attention for very long. - You could go on and on all day about why people should buy your product over the competitors, but the thing is, you have to be as brie