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Designing Decisions How You Can Persuade With Great Package Design

Written by admin on . Posted in Flexible packaging, No-heat shrink sleeve labels, Zipper packaging

Rollstock packaging

If you don’t think your liquid pouch packaging design matters, think again. Here’s what you don’t know.

You have seconds to convince and convert consumers. - The race to be the brand who convinces and converts a consumer is as fast-paced as it is short. Multiple studies have found that the average consumer spends just 13 seconds purchasing a product while in the store. The Internet isn’t much better. The average online consumer spends 19 seconds making a purchase, and the majority spent less than 10 seconds. In other words, you need to be as brief and convincing as possible.

People aren’t going to pay attention for very long. - You could go on and on all day about why people should buy your product over the competitors, but the thing is, you have to be as brie