In 2015, the world saw Coca-Cola launch yet another massively successful marketing campaign that relied entirely on custom food packaging.
The “Share a Coke” campaign utilized a combination of online advertising, TV commercials, and social media marketing to get the word out to consumers. However, the true moneymaker of the campaign was the physical presentation of the product itself: on each can and bottle of Coke, the custom plastic bottles and soda cans were printed with a specific name or or moniker, such as “Susan,” “Friend,” or “Lover.”
Because of its massive success, Food and Poultry, an industry publication, highlighted Coke’s “Share a Coke” campaign in a new report, titles, “The Future of Custom Food Packaging.
So what does this say about the future of custom food packaging? What