Many businesses rely on their outdoor signs to let customers know where they are and to get them in the door. When a sign is put in the right place, it can show off your brand to people in your area between 50 and 60 times every month. When asked, at least 71% of consumers say they read advertising that is on the side of the road. At least 50% of people who enter a store do so because they saw the sign. Moreover, it has been estimated that a sign located on-site has the same value of 24 full-page newspaper ads (put in over the course of a year). Whether you are making life size posters or custom banners, there are things you can do to have more success with your signs.