According to the Epsilon 2012 Channel Preference study, nearly three-quarters of American consumers and just over two-thirds of Canadians prefer direct mail for their brand communications. For the most part, they cite the fact that it allows them to read advertising, marketing, and promotional materials on their own time. So though recent trends show that digital marketing is taking the place of direct mail and other traditional marketing strategies, printing and mailing services are still a valuable tool to growing businesses. They help businesses attract every type of customer and not just limit themselves to those who are firmly entrenched in the digital age.
While some might believe that printed content is restrictive and prefer to do their ad and marketing work online to be more creative, there is
In the age of the Internet, traditional marketing campaigns have taken a bit of a backseat to online marketing. It is important to note however, that traditional marketing still has its place and, in many cases, is just as effective as ever. One such marketing tactic is postcard printing.
Studies have shown that traditional, physical media, can make more of an impression on the customer than online offerings. For instance, people are more likely to read a postcard they find in their mailbox than they are to read an email from a company. Direct mail marketing and direct mailing companies are still in high demand within the industry. Postcard printing and dissemination can be a worthwhile