Content marketing is the biggest trend in the digital marketing world right now because it serves dual purposes. On the one hand, it’s a good long-term search engine optimization strategy and can ultimately bring more visitors to your website; on the other, it’s a strong conversion tool, meaning that it can help to turn those visitors into customers. But in the rush to create content, some marketers opt only for blogs and infographics, forgetting one extremely powerful tool: video.
Using Video for SEO
The idea behind using video for SEO purposes is that when you create good content, people will want to share it. As people share your video on social media and post links to it all over the Internet, all those links will point back to your website. These external l