Trade shows happen all the time in this country. There are custom exhibits that feature specific topics like baseball cards or vacuums. There are trade shows that feature more broad topics like technology or social work. There truly are trade shows for just about any topic, product, or service you can imagine.
Standing out at these trade shows can be extremely difficult. No matter what the reason for having the event in the first place, there will be competitive people who want to do better than you. They want to have more people visit their booth, they want to have more people sign up for their services, and they want to make more money than you.
That’s okay — because you do too.
There are a few things you should keep in mind in order to really stand out at these trade shows: