Trade shows. You’ve seen them. Maybe not in person, but you’ve seen them in the movies and television shows set in the 50s and 60s. When the Second World War ended, the American dreamers woke up to the realization that they were in the mood to buy things. Companies took notice and the trade show soared into the outer stratosphere.
Trade shows are where companies roll out their latest products to the general public or to vendors who will buy and then sell on their own retail sales floors. A trade show display that done properly propelled the products being sold off the sales floor and into the hands of those who wanted to buy. Trade show both items became the stuff of legend and made companies rich. This is still going