In today’s rapidly expanding technological age, social media and its influence is growing. From sharing Facebook updates to posting photos on Instagram to communicating with friends and followers on Twitter, social media is everywhere and isn’t going away anytime soon.
Despite the growing influence of social media, getting someone’s attention through a direct mail campaign is still effective. Up to 54% of customers say they prefer direct mail marketing and almost 80% of customers say they open direct mail immediately. What’s more, 48% of customers retain their direct mail for future reference.
Direct mail is all about getting someone to trust in a product or service. Up to 56% of customers think direct mail marketing is the most trustworthy form of marketing and 90% of millennials have indicated that direct mail advertising is reliable. With that in mind, here are several things that direct mail marketing companies can do to improve a direct mail campaign.