At a time when people, especially younger generations, have become accustomed to instant gratification from quick internet searches and messaging, having websites that can keep up with their pace is imperative to a site’s success. This has become exceedingly more true considering that with the implementation of mobile devices with internet access, people end up traversing online channels more often throughout the day.
To create an effective website, there are a few essential aspects that have come to be the staples of good web design — functionality and attractiveness. Even the best internet marketing firms must continue constantly evolving their business model to address the quickly changing internet trends
In the 21st century, internet marketing is an ever changing beast that every company is attempting to master. Early in the millennium, marketing and web design aimed at individuals on desktop computers and laptops. This was what the key audience of young people was using and therefore it was these people that business owners were trying to attract, but as technology has evolved, so must the business model of firms that wish to keep up. Now, web design must be made in order to accommodate mobile smart phone users as well as the users of desktop computers.