Brand awareness is extremely important when it comes to loyalty and brand recognition. Without a strong brand presence, a business will find it difficult to stay in business. There are many ways to increase brand awareness among both current and potential customers.
Think of print marketing as the original form of marketing. It consists of direct mailers, postcards, and other physical marketing ads. Some print marketing is sent to customers at their home or place of business, while others are displayed in the store for current customers to see. Some of the most common in store print marketing items include brochure holder stands with pamphlets or picture display stands that draw attention to a sale or specific item in the store.