If you haven’t noticed already, human beings are highly visual creatures, with sight being among the most important of the five sense. Early man relied on sight as means of survival to avoid predators and other dangers that might eventually prevent them from reproducing. Speaking of, sight was critical in finding a suitable mate!
Fast forward to today and much has changed while remaining the same. For example, while sight is still used to avoid and detect danger and for searching for a mate — or food sources for that matter — people nowadays use sight as a means of determining whether a business is worth patronizing. And this is precisely where website design comes into play.
You may have been cautioned against judging a book by its cover as a child and probably as an adult too. However virtuous