The world of advertising is changing too quickly for many businesses to keep up. Search engine algorithms now dominate the way internet users find information, and for businesses with little internet marketing experience, this can be very intimidating. But here are a few reasons why businesses can’t afford to ignore internet marketing trends:
- It is reported that approximately 93% of all internet experiences begin with a search engine — whether it’s Google, Bing, or another (smaller) service. This means that if a business doesn’t earn a top ranking on a search page, it’s missing out on a lot of potential business.
- Earning a top ranking on a Google or Bing search is more important than many businesses realize: a shocking 75% of search engine users do not scroll past the first pag