Online shopping plays a major role for today’s consumers. In fact, according to statistics compiled by Invesp, 80% of the online population has used the internet to make a purchase, and half of web users have done so on multiple occasions. Because of that, businesses looking to attract new customers and expand will have to find ways to build a highly visible web presence that caters to online shoppers.
While there are several strategies that owners and managers can use to accomplish that, a robust SEO program should be at the heart of every online marketing program. Results from last year’s Pew Internet and American Life Survey emphasize the importance of SEO in today’s