Smart packaging is everything. Without it you might as well kiss your business’s future goodbye.
If that sounds a little extreme…that’s because it is! The first thing your customer will notice about your product, well before they’ve taken a bite or a sip, is the cover. They’ll observe the logo, read the ingredients, mull over the little blurb you put beneath the brand name. When your resealable pouches aren’t telling them what they need to know? They’ll set it right down and head straight over to your competitors.
From chocolate candy bags to dog food packaging, there’s a unifying foundation that brings it all together. It’s time to go on a journey on what, exactly, cements the perfect design.
Customers Read Food Labels…Even If You Don’t Think They Will!
You think maybe you should put the most effort into your logo. That’s what holds people’s attention, right? According to recen
No matter how great a product is, customers are most likely to pass the it up without a second glance if the packaging is poorly designed.. To avoid package design failure, here is a step-by-step guide to all the decisions your company will need to make in order to create a sucessful container packaging design.
Consider Your Audience
The first thing a company should ask themselves about when creating a design for their product packaging is how it affects the target customers. Remember that in all aspects of marketing, attracting your target customer is the most important step. Think about what the target audience’s wants and needs are, and how your product can help satisfy them.
Describe Your Product
Customers want to know what they’re buying before they