Archive for May 6, 2019
When you walk into the typical grocery store, you’ll most likely find yourself overwhelmed with a large amount of products of all different shapes, sizes, and colors, making all different types of claims. After all, the typical grocery store found in the United States will contain at least 20,000 products on average, if not even more than that.
Therefore, it is hugely important that all brands and companies work to create packaging that stands out, as it can be quite hard to really grab and hold onto the attention of the typical consumer. From paper coffee bags to protein powder packaging to even vegetable and fruit packaging, this is a statement that very much holds true. And the impact of having good and high quality packaging is more than supported by research, as such studies have actually shown that more than 60% of all people will take some amount of time to read packaging. In addition to this, nearly half of all people in this country (around 40% of all consumers, to be jus