Archive for February 2, 2018
When you are trying to attract the American consumer, you have a lot of work to do. It has been reported that, as of 2014, about 30,000 products enter the marketplace every year. Typically, people are exposed to at least three thousand promotional messages and advertisements every day. When people at the store, they spend between three and seven seconds deciding what brand they want to buy. That means you need to make your messaging stand out against a large backdrop of products. This means your labels and label display stands must stand out from the rest.
- Be careful with your color. People respond more quickly to color than they do to verbiage. That means you can attract or repel a consumer very quickly. That means your color selection for your displays. Anytime you are working with p